I created a safety app. Proactively.

To be given the opportunity to work on Pantone brand was a challenge that we, as a team welcomed with open arms. The fast-paced nature of a world-renowned authority of colour & leading technology for the selection and accurate communication of colour, across a variety of industries, leaves no time for shit campaigns. Whatever we put forward had to be enticing & game-changing, in order for us to be able to enter our campaign into the D&AD awards. The brief, simply put, was to reimagine South Africa through a brand new colour scheme, using colour as a solution to any current issue, a solution that is easily adaptable. 

Credits

Multimedia Design:

Grace Brauteseth

Copywriter/ Concept:

Michelle Hollinger